Matt Soule — Founder of Cold Club® \nI’ve spent the last two decades immersed in the art and science of stress mastery — helping people turn life’s pressures into powerful tools for growth, resilience, and connection. As the founder of Cold Club®, my mission is to unite people around wellness practices that strengthen both the body and the mind, from cold immersion and heat therapy to breathwork, fasting, movement, and mindset training. \n \nMy journey began long before Cold Club. With a background in martial arts, elite sports coaching, and wellness education, I’ve had the privilege of training over 10,000 people and certifying more than 750 instructors across six continents. I’ve seen firsthand how carefully applied stress — the right dosRead more